RESEARCH AND DEVELOPMENT OF THE THEORY OF BUSINESS COMMUNICATION IN ASIA: PAST, PRESENT AND FUTURE PROSPECTS

Author:

Mikhelson S.V.1

Affiliation:

1. Krasnoyarsk State Agrarian University, teacher

Abstract

This paper describes and reviews intercultural communication and business research, theory development in Asian multinational corporations. It traces the development of cultural, linguistic, and international business streams of research and theory development.

Publisher

Serenity-group

Reference15 articles.

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3. Daidj N. Strategy, structure, and corporate governance: Expressing inter-firm networking group affiliated companies. Abingdon Oxon, UK: Routledge. 2017.

4. Fujio M., Tanaka H. Harmonious disagreement in Japanese business discourse. In J. Aritz, R. Walker (Eds.), Discourse perspectives on organizational communication. Madison, WI: Fairleigh Dickinson University Press. 2012. Pp. 81-100.

5. Gudykunst W. B., Matsumoto Y., Ting-Toomey S., Nishida T., Kim K., Heyman S. The influence of cultural individualism-collectivism, self construals, and individual values on communication styles across cultures. Human communication research. 1996. No. 22 (4). Pр. 510-543.

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