DIGITAL CULTURE IN TRANSPORT PERSONNEL MANAGEMENT INDUSTRIES OF UKRAINE

Abstract

The article examines the evolution of the development and formation of the digital culture of personnel as a promising area of activity of transport enterprises. The theoretical foundations of the development of digital culture are analyzed and summarized. Existing approaches to the interpretation of digital culture proposed by various authors are considered. The structure of digital competence was studied, taking into account world experience, which includes the following components: communication and cooperation, information literacy, ability to solve problems and tasks, information security, digital erudition, digital talent, digital enthusiasm, creation of digital content, etc. As a result of the study, it was established that digital culture should be considered as a set of principles, values and methods in the personnel management system using information and communication technologies for the interaction of management, employees and solving tasks in professional activities. This is the formed way and nature of the behavior of the company's employees, which arose under the influence of the transformation of the digital society and implies an increase in the level of digital skills, literacy and the ability to use modern information and communication technologies and software. The key principles of the formation and development of the digital culture of enterprises in the conditions of the digital economy are defined: organizational flexibility; result orientation; insight; technological literacy; adaptability to global challenges and organizational changes; network approach to the formation of digital platforms; continuous learning.