Abstract
AbstractThis study examines 301 California credit union names in an effort to uncover naming patterns. These names provide key markers for the field of membership that not only identify the prospective members of the credit union, but also emphasize the sense of community that underlies credit unions (as opposed to stockholder-based financial institutions). Collectively, the credit union names highlight the geographic, ethnic, economic, and social diversity that characterizes California. The results of this study may contribute to knowledge of business naming practices.
Publisher
University Library System, University of Pittsburgh
Subject
Linguistics and Language,Language and Linguistics,Demography
Reference19 articles.
1. “American Community Survey (ACS) Demographic and Housing Estimates 2012, American Community Survey 1-Year Estimates.” 2013. US Census Bureau, (Accessed December 20 2013).
2. The Spanish Placenames of California: Proposition 1994