Collection and analysis of information for the strategic management of the tourism and recreation complex

Abstract

The author considers the possibility of solving the problems of strategic management of the tourist and recreation complex as a complicated socio-economic system, by developing a mobile application for collecting and analyzing certain relevant data required for management. The structure of the mobile application project is proposed, consisting of modules for providing users with a colour level map of the “social efficiency” of infrastructure and tourist and recreation objects of the area, general reference information about the tourist and recreation complex infrastructure, forming a tourist route, determining the user’s location on the area map, and others. The main difficulties of collecting relevant and reliable information, which is supposed to be received and processed using a mobile application, are highlighted. The key tasks that are supposed to be solved in the framework of subsequent studies are formed.