Affiliation:
1. Data Analytics, G. L. Bajaj Institute of management and Research, Greater Noida, India
Abstract
Digitization has a substantial impact on almost all facets of fashion, starting
from the designing of a fashion item to its production and its usage by consumers.
Fashion has always been evolving with emerging technologies. With the beginning of
Artificial Intelligent (AI) enabled technologies, the fashion industry has become as
dynamic as technology, emerging as a forward-looking trend giant. The impact of AI
on the augmentation of fashion trends is unquestionable and the industry has witnessed
its fast move from 4.0 to 5.0 with the use of advanced technology. Although fashion is
changing at a very fast pace with AI, fashion professionals have raised the socioeconomic impact of AI on the fashion industry, including the Green Economy (GE)
issues, thus, making the exploration of the phenomenon essential. This chapter explores
how AI-enabled technology in the fashion industry and fashion environment, is
influencing the GE status of the fashion industry, especially in the post-COVID-19 era
of innovative e-commerce fashion.
Publisher
BENTHAM SCIENCE PUBLISHERS
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