The Linking of the UTCV and the MSMEs in the face of the COVID-19 pandemic and the impact for the improvement of their processes

Abstract

The objective of this article is an analysis of the speeches given in the face of the difficult link between MSMEs and HEIs, the UTCV case for the development of scientific projects and the completion of theses related to MSMEs, and thereby contribute to the strengthening the business organization in the face of the COVID-19 pandemic that occurred throughout the world and is present in different spaces, business, educational, among others, however, the study is limited in describing the problems given in technological higher education and their interaction with micro-entrepreneurs in the development of academic projects, the measures adopted for the fulfillment of academic and bonding activities, from a perspective on the insertion of information technologies, tools and means of organization as adjustments to educational models and processes. The methodology used is mixed with a correlational descriptive approach, through the use of bibliographic information sources for the realization of theoretical support, likewise the focus group tool was used, considering the teachers who stayed in May-August 2020. The results showed the perception of businessmen and teachers of stays linked to MSMEs, their impact and development in the face of the pandemic. The contribution is achieved once the literature and results obtained from the focus group have been reviewed, which allows establishing the degree of flexibility for the implementation of new processes to MSMEs, which allows an area of opportunity to generate interaction of scientific projects with MSMEs, as well as the forms of interaction given to COVID-19.