Competitiveness and technological innovation, fundamental theoretical elements for the internationalization of the Mexican Wine Industry

Abstract

The objective of this research is to examine some of the theories of competitiveness and technological innovation that allow wine companies to develop internationalization strategies in the current framework of economic globalization. The implementation of these strategic decisions not only requires research efforts, but it also requires the participation of the collaborative network of the segments related to productive infrastructures. In Mexico, the wine sector presents a growth perspective due in part to the differentiation and expansion of the markets, but it also presents challenges of product offer, financing for the growth of the company and government policies such as the reduction of taxes that would allow the sector increase competitiveness. The methodology of this study is of an exploratory descriptive nature, since it aims to serve as theoretical support so that companies have the information that allows them to design the necessary internationalization strategies to have a dominant market share presence at the national and international level. The contribution of the qualitative analysis of this work lies in the dissemination of information on the subject, the debate of the concepts and the development of these competences; both at the business and academic level.