Affiliation:
1. Universidad Tecnológica de Cancún
Abstract
This qualitative study aims to determine the visitor's characteristics of the Mayan villages, members of the tourism brand called “Maya Ka'an” in Quintana Roo, Mexico. This is in order to contribute to the project so that it can focus its efforts towards a specific segment positioning interested in cultural and natural attractions that the area offers. Due to special features of each integrated in this study communities and the fact that this is a first approximation in an attempt to characterize the customer, it was determined using a convenient sample and applying instruments over 6 months for further analysis.
Reference41 articles.
1. Aguacil, J. (1998) Cities for a more sustainable future: Human needs. Retrieved from: http://habitat.aq.upm.es/cvpu/acvpu_6.html
2. Friends of Sian Ka'an. (2014). Diversification of the Riviera Maya Tourist Offer Based on the Sustainable Use of the Attractions of the Sian Ka'an Biosphere Reserve. Mexico.
3. Casal, J., and Mateu, E. (2003). Types of sampling, Rev. Epidem. Preventive medicine I. PP 3-7. Retrieved April, 2015 fromhttp://minnie.uab.es/~veteri/21216/TiposMuestreo1.pdf
4. Anderson, E., Fornell, C., & Lehmann, D. (1994). Customer satisfaction, market share and profitability findings from Sweden. Journal of Marketing 58. (July). Q53-66.
5. Camargo, I. Fernández, P. and Orquín, I. (2005). Determination of the preferences of international clients for the practice of rural tourism in the Republic of Cuba. Pasos: Tourism magazine and cultural heritage. Vol. 3. Pgs. 283-293. 2005 ISSN 1695-7121 May