Abstract
In 1984, more than 21,000 hectares of Santa María Huatulco were expropriated, including the entire coastal area in favor of FONATUR, as a result of the positive global tourism trend and that Mexico began in the 1960s with the development of the Integrally Planned Centers. (CIP) to contribute to the economic development of backward or isolated areas of the country (Espinosa C., 2013). However, this model of tourism development of Sun and Beach, brought to the community challenges and impositions of regulations, new subsistence techniques and change of ownership of the land; what questions and deeply questions the methods, customs and, fundamentally, the identity of the community, leaving aside the importance of the local culture that was not subsumed to the economic interest but ignored. This descriptive research was carried out by crossing techniques at different levels: first of all, the data sources that were processed in the analysis were not solely of a disciplinary origin. Different institutions were attended as they are religious, historical and tourist. The data collection work is qualitative based on review of the hemerobibliographic file, as well as semi-structured interviews (Quivy, 2004, page 185) and non-participant observation (Quivy, 2004, page 188).
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