Innovation in micro enterprises: Mérida, Yucatán

Abstract

This document records the results of the project called technological profile of the micro enterprise, from which one of the elements of the study is broken down, innovation, from which the information associated with the factor is analyzed, in relation to the activities carried out by companies such as corner stores, consulting, construction, manufacturing, among others. Information that was classified into three variants: destination of the investment made by entrepreneurs in the same company to innovate, activities to attract customers and ways of positioning the company. The purpose of the study is to analyze the behavior of the actions carried out by companies based on innovation. The methodology used was considered with a sample size of 384 questionnaires applied to the owners and / or managers of the economic units, registered in the national statistical directory of economic units (DENUE), from which 340 were directed to micro companies. The main results are related to a precarious investment for the promotion of employee participation in proposals to make changes in the products or services offered, as well as the low consideration of customer suggestions for the creation or sale of new However, the entrepreneur directs his effort to differentiate himself from the competition, but there is no culture of investing in the improvement of his processes and distribution, as well as in the development of new products. The type of business turnaround does not always allow participation in events to position the brand and / or the products they handle.