Estrategias para incrementar el uso de la banca electrónica entre los usuarios de los servicios financieros

Abstract

The bodies related to the financial system and banking, have the objective of increasing the number of people who make use of financial services, to have better control over the income received in the country. One of the strategies that financial institutions have implemented has been the use of electronic banking, however, they have not got the desired participation. It seeks to propose strategies that support the increased use of electronic banking. Through the data obtained in the field of investigation, strategic management matrices were designed to know the situation of the use of electronic banking. Besides, some strategies are generated that contribute its use, through the descriptive methodological design. Being a crosssectional study, it is limited in a single moment in time, so it is not possible to differentiate certain factors that could modify the result. Even so, the information obtained and the proposed strategies can be used by the entire financial system, contributing positively to the fulfillment of the objectives of the National Policy for financial inclusion and the National Strategy for Financial Education, joining efforts to the program of "Acceso Financiero Universal para 2020” promoted by the World Bank group.