Integration of architecture and communication: a transversal learning methodology empowered by artificial intelligence tools

Abstract

With the growing implementation of Artificial Intelligence (AI) in the architectural field, significant challenges arise in education with ethical and social connotations. In the context of Architecture and Communication degrees, AI emerges as an essential tool, especially in the initial stages of architectural design in exploring ideas and conceptualizing projects. This article addresses the complexity inherent in using AI in architecture, highlighting its fundamental contribution to improving visual representation through textual algorithms, and analyzes the relevance of communication as a scientific discipline. In this context, communication in architecture is directed towards advertising and the effective transmission of messages. The article presents a methodology focused on detecting didactic errors among architecture and communication students, thanks to multidisciplinary collaboration. In conclusion, it is highlighted that the appropriate use of AI can boost the generation of creative ideas, allowing students to direct them and complement them in technical aspects. This study highlights the importance of effectively integrating AI into academic training, highlighting its benefits in improving creativity and precision in architectural communication.