Assessment of the impact of intellectual capital on the generation of value in companies of the Sinergia Academia-EmpresaMypymes network in Mexico, based on the Skandia Navigator Model

Abstract

This paper analyzes the impact ofintellectual capital considered as the new paradigm of competitiveness (Bueno, 2008, Villegas-González, Hernández-Calzada and Salazar-Hernández, 2017), through the implementation of a comprehensive web system for Academic Management and Linking of the Collaborative Thematic Network, on the companies in the SinergianetworkAcademia-EmpresaMyPymes de México, from the area of influence of the Technological Universities, integrated by the Academic Bodies: UTBB-CA-1 Information Technologies for the technological development of Bahía de Banderas and the UTJAL-CA-2 Social Responsibility, Sustainability and Integral Development for SMEs of the Technological University of Jalisco, same that served as coordinator of the Thematic Network of Academic Collaboration.Basis in the Skandia on companies of the SinergiaAcademiaEmpresa network of MyPymes in Mexico, based on the Skandia Navigator Model, which is tropicalized, assessing relationships between pairs ofvariables, through cross-checking or contingency tests,followed by discriminant analysis; to finally recognize therelationship between the variables "How many employees of your company are satisfied with work?" and "What is the rate of satisfaction of your customers?", as the one that has the best association to promote the generation of value.