Human capital and organizational culture and their contribution to corporate social responsibility

Abstract

Corporate social responsibility has more than thirty different definitions since its creation in 1980. They all contain common elements that allow them to be classified into four dimensions: stakeholder, social, economic and environmental. Goals: The objective of this study was to determine the effects of human capital and organizational culture on CSR developed by small and medium-sized hotel enterprises (SMEs) in western Mexico. Metodology: For this purpose, a sample of 250 employees from various hotel companies in the cities of Manzanillo, Tecomán and Colima was used, through the application of a questionnaire to managers and employees. A theoretical model was designed to contrast the 8 specified hypotheses, and was validated with a structural equation model (SEM). Contributios: The results obtained show that the staff practices, culture, learning and organizational processes developed by the hotels have a positive and statistically significant effect in relation to CSR. This leads to the conclusion that human capital is partially related to CSR and organizational culture is fully related to CSR.