Investigación con un enfoque cuantitativo a través de un diseño transversal-descriptivo de las TIC´s e innovación tecnológica con respecto al aumento de sus ventas en las Mypes de San Pedro Cholula, y Xicotepec de Juárez

Abstract

The purpose of this work is to investigate the influence and impact on its sales that have Micro and small companies (Mypes) in the Cholula and Xicotepec de Juárez region of the State of Puebla, Mexico, regarding their patterns of adoption of technologies of information and communications (ICTs), taking into account the dimensions and benefits of them, in this sense, the research examines the nature and extent of the adoption of these technologies by micro and small businesses, as well as digital divisions that have emerged, analyzing the barriers to the adoption of electronic commerce technologies and techniques, together with factors that promote successful adoption and the main role that human capital plays, for this purpose data on these aspects of ICTs were collected. s of 630 Mypes through a survey instrument carrying out research with a quantitative approach, through a tran design sversal-descriptive