Strategic marketing plan for the introduction of a new product "BrigaBoom" in the Sucre city market

Abstract

The business idea was born from the opportunity to be seen in the market to satisfy consumers who prefer handmade products that have no process by machine, in this case is the development of artisanal chocolates considering that its production is not costly. The current consumer market is wide chocolates this because the city of Sucre and its people are very traditional in the preparation and use thereof. Sucre has many companies engaged in the manufacture of chocolates whether some craft or processed, What he wants the company is offering artisanal brigadeiros coconut and almonds and the name that will make you know the company is "Brigaboom". The strategies that were used to be a product in the market are the following, a penetration strategy to establish itself in the market and after a growth strategy that will incorporate a variety of other products and expand brigadeiros line. The advantages to this business plan are in the efficient use of inputs required for each unit, as a handicraft product does not require high processing costs does not contain chemicals such as artificial flavors and preservatives, as well as the process does not contain any use of machinery.