A study on the perception of the metaverse and luxury fashion brands

Author:

Lim Hosun

Publisher

The Research Journal of the Costume Culture

Reference38 articles.

1. Acceleration Studies Foundation [ASF] (2007). Metaverse roadmap: Pathways to the 3D Web. Retrieved November 20, 2021, from https://metaverseroadmap.org

2. Bang, S.-H. (2011). A study on total fashion coordination cognition, fashion products purchasing behavior according to the lifestyle type. Unpublished doctoral dissertation, Sungshin Women’s University, Seoul, Korea.

3. Blythe, F. (2020, July 8). Try get a high score on Burberry’s new surfin’ video game. Hero magazine. Retrieved December 15, 2023, from https://hero-magazine.com/article/173252/burberry-b-surf-video-game

4. Cho, E. G. , & Chang, D. R. (2020). A study on digital contents artification of luxury fashion brand: Focusing on fashion brand Gucci. A Journal of Brand Design Association of Korea, 18(3), 157- 171.

5. Cho, M. S. (2009). A study on potential effects of website advergame components on brand image. Unpublished master’s thesis, Hongik University, Seoul, Korea.

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