Affiliation:
1. South-West University “Neofit Rilski”, Blagoevgrad
Abstract
The article explores the significance of employee experience in SMEs’ digital transformation endeavors; and the ways in which a positive employee experience fosters innovation, productivity, and retention, ultimately enabling SMEs to build a workforce that thrives in a technology-driven ecosystem. The paper sheds light on the importance of transformational culture and digital workplace as key enablers for creating a fair, inclusive and high-performing digital organization.
Publisher
Southwest University Neofit Rilski