THE EMPLOYEE EXPERIENCE AS A KEY COMPONENT OF THE SMES DIGITAL TRANSFORMATION STRATEGY

Author:

KYUROVA ANITA1ORCID

Affiliation:

1. South-West University “Neofit Rilski”, Blagoevgrad

Abstract

The article explores the significance of employee experience in SMEs’ digital transformation endeavors; and the ways in which a positive employee experience fosters innovation, productivity, and retention, ultimately enabling SMEs to build a workforce that thrives in a technology-driven ecosystem. The paper sheds light on the importance of transformational culture and digital workplace as key enablers for creating a fair, inclusive and high-performing digital organization.

Publisher

Southwest University Neofit Rilski

Subject

Ocean Engineering,Safety, Risk, Reliability and Quality

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