Formation of the environment of confidence in sharing economy: problems of civil regulation in Russia

Abstract

In digitalization, trust is a necessary factor in economic and social development in general that determines the content of public relations and ensures their positive effect. In sharing economy, due to the specifics of the emerging relations, the issue of creating a digital environment of trust is especially relevant. The objective of the research is to determine the directions for improving the mechanism of civil law regulation of certain aspects of the collective use of goods and services, including studying the possibilities of the influence of the main provisions of civil law on the provision of the necessary trust between the turnover participants; research on the transformation of legal institutions, including the protection of reputation, in the context of digitalization processes; establishment of the specifics of regulating relations on the use of blockchain and other latest technologies aimed at creating and increasing the level of digital trust in collaborative consumption of various assets. The main research methods are deduction (the study of general legal provisions and their application to some regions of collaborative consumption), induction (the study of the rules for organizing the work of specific Internet platforms in the sharing economy and the subsequent allocation of general principles). Based on the results, the effective development of the sharing economy in digitalization presupposes a high level of trust, which has several interrelated manifestations that require differentiated approaches to their legal support. In addition to trust in digital technologies and services, the security of remotely performed transactions, and the preservation of the confidentiality of personal data, trust in society is essential for the sharing economy since only those who trust are trusted.