Mobile advertising
Author:
Affiliation:
1. Facebook, Inc., Palo Alto, California, USA
2. Google, Inc., Mountain View, California, USA
3. eBay Research Lab, San Jose, California, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2470654.2481344
Reference33 articles.
1. Permission-based mobile advertising
2. A semantic approach to contextual advertising
3. High-cost banner blindness
4. Visual causes versus correlates of attentional selection in dynamic scenes
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2. The Effect of Ad Image's Sentiment Scores and Mobile Device Attributes on Mobile Ad Response Behavior;IEEE Transactions on Engineering Management;2022
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4. AdverTiming Matters: Examining User Ad Consumption for Effective Ad Allocations on Social Media;Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems;2021-05-06
5. To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context;Journal of Advertising;2021-02-05
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