Entire Space Multi-Task Modeling via Post-Click Behavior Decomposition for Conversion Rate Prediction

Author:

Wen Hong1,Zhang Jing2,Wang Yuan1,Lv Fuyu1,Bao Wentian1,Lin Quan1,Yang Keping1

Affiliation:

1. Alibaba Group, Hangzhou, China

2. University of Sydney, Sydney, Australia

Funder

the National Natural Science Foundation of China (NSFC)

Publisher

ACM

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