Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising

Author:

Chaudhuri Sougata1,Bagherjeiran Abraham1,Liu James1

Affiliation:

1. A9.com, Palo Alto

Publisher

ACM

Reference7 articles.

1. R.-E. Fan K.-W. Chang C.-J. Hsieh X.-R. Wang and C.-J. Lin. Liblinear: A library for large linear classification. Journal of Machine Learning Research 9(Aug):1871--1874 2008. R.-E. Fan K.-W. Chang C.-J. Hsieh X.-R. Wang and C.-J. Lin. Liblinear: A library for large linear classification. Journal of Machine Learning Research 9(Aug):1871--1874 2008.

2. Estimating conversion rate in display advertising from past erformance data

3. Unbiased offline evaluation of contextual-bandit-based news article recommendation algorithms

4. P. Mair K. Hornik and J. de Leeuw. Isotone optimization in r: pool-adjacent-violators algorithm (pava) and active set methods. Journal of statistical software 32(5):1--24 2009. P. Mair K. Hornik and J. de Leeuw. Isotone optimization in r: pool-adjacent-violators algorithm (pava) and active set methods. Journal of statistical software 32(5):1--24 2009.

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