Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns
Author:
Affiliation:
1. The University of Melbourne & Singapore Management University, Parkville, Australia
2. Singapore Management University, Singapore, Singapore
3. Hong Kong Polytechnic University & Carnegie Mellon University, Hong Kong, Hong Kong
Funder
Singapore National Research Foundation
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2914586.2914619
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