Technology strategy and managementThe puzzle of Apple-Reference-Cited by-同舟云学术

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Technology strategy and managementThe puzzle of Apple

Published:2008-09 Issue:9 Volume:51 Page:22-24
ISSN:0001-0782
Container-title:Communications of the ACM
language:en
Short-container-title:Commun. ACM

Author:

Cusumano Michael¹

Affiliation:

1. MIT Sloan School of Management

Abstract

Given Apple's unique characteristics, should it strive to be a platform or a product leader?

Publisher

Association for Computing Machinery (ACM)

Subject

General Computer Science

Link

https://dl.acm.org/doi/pdf/10.1145/1378727.1378736

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