Affiliation:
1. FAI, Technical University of Darmstadt, Germany
2. ETH Zürich, Switzerland
Abstract
Legal frameworks rely on users to make an informed decision about data collection, e.g., by accepting or declining the use of tracking technologies. In practice, however, users hardly interact with tracking consent notices on a deliberate website per website level, but usually accept or decline optional tracking technologies altogether in a habituated behavior. We explored the potential of three different nudge types (color highlighting, social cue, timer) and default settings to interrupt this auto-response in an experimental between-subject design with 167 participants. We did not find statistically significant differences regarding the buttons clicked. Our results showed that opt-in default settings significantly decrease tracking technology use acceptance rates. These results are a first step towards understanding the effects of different nudging concepts on users’ interaction with tracking consent notices.
Funder
Deutsche Forschungsgemeinschaft (DFG, German Research Foundation) DFG
German Federal Ministry of Education and Research BMBF
Hessen State Ministry for Higher Education, Research, Science and the Arts
National Research Center for Applied Cybersecurity ATHENE
Publisher
Association for Computing Machinery (ACM)
Subject
Human-Computer Interaction
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