Online Reviews as a Genre
Author:
Affiliation:
1. Department of Journalism University of the Basque Country UPV/EHU, Donostia-San Sebastian Gipuzkoa, Spain
Publisher
ACM Press
Reference23 articles.
1. Thorsten Hennig-Thurau, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler. 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing 18, 1 (2004), 38--52. http://dx.doi.org/10.1002/dir.10073
2. Jo Brown, Amanda J. Broderick, and Nick Lee, 2007. Word of mouth communication within online communities: Conceptualizing the online social network. Journal of Interactive Marketing 21, 3 (2007), 2--20. http://dx.doi.org/10.1002/dir.20082
3. Pradeep Racherla and Robert Allen King, 2012. What We Know and Don't Know About Online Word-Of-Mouth: A Systematic Review and Synthesis of the Literature. SSRN Electronic Journal (2012) http://dx.doi.org/10.2139/ssrn.2187040
4. Christian Fuchs, 2017. Social media: a critical introduction Los Angeles SAGE.
5. Donnavieve Smith, Satya Menon, and K. Sivakumar, 2005, Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing 19, 3 (2005), 15--37. http://dx.doi.org/10.1002/dir.20041
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