Predicting Pre-click Quality for Native Advertisements
Author:
Affiliation:
1. Yahoo Labs, London, United Kingdom
Publisher
International World Wide Web Conferences Steering Committee
Link
https://dl.acm.org/doi/pdf/10.1145/2872427.2883053
Reference40 articles.
1. Modeling and predicting user behavior in sponsored search
2. Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
3. Multimedia features for click prediction of new ads in display advertising
4. Effects of Ad Quality & Content-Relevance on Perceived Content Quality
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