How Do Home Computer Users Browse the Web?

Abstract

With the ubiquity of web tracking, information on how people navigate the internet is abundantly collected yet, due to its proprietary nature, rarely distributed. As a result, our understanding of user browsing primarily derives from small-scale studies conducted more than a decade ago. To provide an broader updated perspective, we analyze data from 257 participants who consented to have their home computer and browsing behavior monitored through the Security Behavior Observatory. Compared to previous work, we find a substantial increase in tabbed browsing and demonstrate the need to include tab information for accurate web measurements. Our results confirm that user browsing is highly centralized, with 50% of internet use spent on 1% of visited websites. However, we also find that users spend a disproportionate amount of time on low-visited websites, areas with a greater likelihood of containing risky content. We then identify the primary gateways to these sites and discuss implications for future research.