1. Marketing the Monster: Advertising Computer Technology
2. Bauer R. and Bauer A. America mass society and mass media j. Soc. lss. 6 (1960) 3-66. Bauer R. and Bauer A. America mass society and mass media j. Soc. lss. 6 (1960) 3-66.
3. Cirini R. Power to Persuade: M~.s Media and the News. Bantam Books New York i974. Cirini R. Power to Persuade: M~.s Media and the News. Bantam Books New York i974.
4. Gans H. Deciding What:~ News. Pantheon Press New York 1979. Gans H. Deciding What:~ News. Pantheon Press New York 1979.