Discovering Mobile Application Usage Patterns from a Large-Scale Dataset

Abstract

The discovering of patterns regarding how, when, and where users interact with mobile applications reveals important insights for mobile service providers. In this work, we exploit for the first time a real and large-scale dataset representing the records of mobile application usage of 5,342 users during 2014. The data was collected by a software agent, installed at the users’ smartphones, which monitors detailed usage of applications. First, we look for general patterns of how users access some of the most popular mobile applications in terms of frequency, duration, diversity, and data traffic. Next, we mine the dataset looking for temporal patterns in terms of when and how often accesses occur. Finally, we exploit the location of each access to detect users’ points of interest and location-based communities. Based on the results, we derive a model to generate synthetic datasets of mobile application usage and evaluate solutions to predict the next application to be launched. We also discuss a series of implications of the findings regarding telecommunication services, mobile advertisements, and smart cities. This is the first time this dataset is used, and we also make it publicly available for other researchers.