A/B Testing at Scale
Author:
Affiliation:
1. Microsoft Corporation, Redmond, WA, USA
2. Microsoft Corporation, Remond, WA, USA
3. Booking.com, Amsterdam, Netherlands
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3077136.3082060
Reference14 articles.
1. Data-Driven Metric Development for Online Controlled Experiments
2. Continuous Monitoring of A/B Tests without Pain: Optional Stopping in Bayesian Testing
3. Measuring Metrics
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