Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics
Author:
Affiliation:
1. National University of Singapore, Singapore, Singapore
2. University of Lincoln, Lincoln, United Kingdom
Funder
National Research Foundation Singapore
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3077136.3080802
Reference45 articles.
1. Optimising trade-offs among stakeholders in ad auctions
2. Search advertising using web relevance feedback
3. A semantic approach to contextual advertising
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