Identifying key drivers in airline recommendations using logistic regression from web scraping
Author:
Affiliation:
1. NIDA Business School, National Institute of Development Administration (NIDA), Bangkok, Thailand
Publisher
ACM
Reference14 articles.
1. A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
2. Social media as CRM? How two airline companies used Facebook during the "Ash crisis" in 2010;Bygstad B.;Scandinavian Journal of Information Systems,2012
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4. Tweeting the friendly skies
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