Verifiable auctions for online ad exchanges

Author:

Angel Sebastian1,Walfish Michael1

Affiliation:

1. The University of Texas at Austin, Austin, Texas, USA

Publisher

ACM

Reference58 articles.

1. Cookie Matching. http://developers.google.com/ad-exchange/rtb/cookie-guide Apr. 2013. Cookie Matching. http://developers.google.com/ad-exchange/rtb/cookie-guide Apr. 2013.

2. DoubleClick Ad Exchange Real-Time Bidding Protocol. https://developers.google.com/ad-exchange/rtb/downloads. DoubleClick Ad Exchange Real-Time Bidding Protocol. https://developers.google.com/ad-exchange/rtb/downloads.

3. DoubleClick Bid Request Message. https://developers.google.com/ad-exchange/rtb/downloads/realtime-bidding-proto.txt. DoubleClick Bid Request Message. https://developers.google.com/ad-exchange/rtb/downloads/realtime-bidding-proto.txt.

4. DoubleClick Ad Exchange. http://google.com/doubleclick/advertisers/ad_exchange.html. DoubleClick Ad Exchange. http://google.com/doubleclick/advertisers/ad_exchange.html.

5. Google Display Network. http://google.com/ads/displaynetwork. Google Display Network. http://google.com/ads/displaynetwork.

Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Verifiable and Privacy-Preserving Ad Exchange for Smart Targeted Advertising;2023 20th Annual International Conference on Privacy, Security and Trust (PST);2023-08-21

2. PAEEA: Privacy-Preserving Online Ad Exchange with Efficient Auction for Smart Advertising;ICC 2023 - IEEE International Conference on Communications;2023-05-28

3. Ibex;Proceedings of the 2022 ACM SIGSAC Conference on Computer and Communications Security;2022-11-07

4. HashWires: Hyperefficient Credential-Based Range Proofs;Proceedings on Privacy Enhancing Technologies;2021-07-23

5. ERA: Towards privacy preservation and verifiability for online ad exchanges;Journal of Network and Computer Applications;2017-11

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