Keepin' it Reel: Investigating how Short Videos on TikTok and Instagram Reels Influence View Change

Author:

Molem Angela1ORCID,Makri Stephann1ORCID,Mckay Dana2ORCID

Affiliation:

1. City, University of London, United Kingdom

2. RMIT University, Australia

Publisher

ACM

Reference62 articles.

1. Australian Competition and Consumer Commission 2018. Digital Platforms Inquiry: Preliminary Report.

2. COVID-19 on TikTok: harnessing an emerging social media platform to convey important public health messages

3. Beall, S., Makri, S., and McKay, D., 2023. Stronger Than Yesterday: Investigating Peoples' Experiences of View Strengthening on Social Media. ASIST Proceedings 60, 1 (2023/10/01), 41-52. DOI=10.1002/pra2.767.

4. Benegal S.D. and Scruggs L.A. 2018. Correcting misinformation about climate change: the impact of partisanship in an experimental setting. Climactic Change 148 1 (2018/05/01) 61-80. DOI=10.1007/s10584-018-2192-4.

5. Boeker, M. and Urman, A., 2022. An Empirical Investigation of Personalization Factors on TikTok. In Proc. WWW '22 (Virtual Event, Lyon, France), Association for Computing Machinery, 2298–2309. DOI=10.1145/3485447.3512102.

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