Down-to-the-minute effects of super bowl advertising on online search behavior-Reference-Cited by-同舟云学术

Down-to-the-minute effects of super bowl advertising on online search behavior

Published:2013-06-16 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the fourteenth ACM conference on Electronic commerce
language:
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Author:

Lewis Randall A.¹,Reiley David H.¹

Affiliation:

1. Google, Inc., Mountain View, CA, USA

Publisher

ACM

Reference20 articles.

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2. Dreier Troy 201 Volkswagen's Mini-Darth Vader Ad: Behind the Screens. StreamingMedia.com http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Volkswagens-Mini-Darth-Vader-Ad-Behind-the-Screens-74862.aspx.

3. Hu Y. L. M. Lodish and A. M. Krieger. 2007. An Analysis of Real World TV Advertising Tests: a 15-Year Update. Journal of Advertising Research 47 3 341--353.

4. Johnson Garrett A. Randall A. Lewis and David H. Reiley. 2012. Add More Ads? Experimentally Measuring Incremental Purchases Due to Increased Frequency of Online Display Advertising. Working paper Yahoo! Research.

5. Joo Mingyu Kenneth C. Wilbur Bo Cowgill and Yi Zhu. 2013. Television Advertising and Online Search forthcoming Management Science.

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