Study on the Influence of Shopping Experience on the Repeat Purchase Intention of Vietnamese Consumers Through Electronic Commerce Platforms
Author:
Affiliation:
1. Faculty of Business Administration, FPT University, Vietnam
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3641067.3641079
Reference48 articles.
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2. UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS
3. Determinants of escrow service adoption in consumer-to-consumer online auction market: An experimental study
4. Bauer, R. A. (1960). Consumer behavior as risk taking. Dynamic marketing for a changing world, 398.
5. Creating Effective Online Customer Experiences
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