The Loop and Reasons to Break It: Investigating Infinite Scrolling Behaviour in Social Media Applications and Reasons to Stop-Reference-Cited by-同舟云学术

The Loop and Reasons to Break It: Investigating Infinite Scrolling Behaviour in Social Media Applications and Reasons to Stop

Published:2023-09-11 Issue:MHCI Volume:7 Page:1-22
ISSN:2573-0142
Container-title:Proceedings of the ACM on Human-Computer Interaction
language:en
Short-container-title:Proc. ACM Hum.-Comput. Interact.

Author:

Rixen Jan Ole¹^ORCID,Meinhardt Luca-Maxim¹^ORCID,Glöckler Michael¹^ORCID,Ziegenbein Marius-Lukas¹^ORCID,Schlothauer Anna¹^ORCID,Colley Mark¹^ORCID,Rukzio Enrico¹^ORCID,Gugenheimer Jan²^ORCID

Affiliation:

1. Ulm University, Ulm, Germany

2. TU-Darmstadt, Darmstadt, Germany

Abstract

Today's social media (SM) platforms are toolkits consisting of features with different use cases, some strongly related to habitual and regretful use. Especially Infinite Scrolling (IS) has been reported to make users feel like they are being caught in a loop, regretfully elongating SM sessions. We investigated and defined this loop while unveiling the processes that make users break it. Based on a one-week-long field study (N=46), we unfolded and categorized general reasons for leaving social media and related those to IS. In light of our findings, we argue that SM interventions should not only focus on the app but incorporate the user's context, as most reasons to break SM sessions were not related to the app but the user's general context. Our findings and prior work also indicate the coexistence of multiple loops, which we define as inner (intra-session) loops surrounded by an outer (habitual) loop.

Publisher

Association for Computing Machinery (ACM)

Subject

Computer Networks and Communications,Human-Computer Interaction,Social Sciences (miscellaneous)

Link

https://dl.acm.org/doi/pdf/10.1145/3604275

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