Marketing concepts development in the digital economic environment

Author:

Krasyuk Irina1,Kirillova Tatjana1,Amakhina Svetlana1

Affiliation:

1. Peter the Great Saint Petersburg Polytechnic University, Saint-Petersburg, Russian Federation

Publisher

ACM

Reference23 articles.

1. G. L. Bagiev M. B. Yanenko and M. E. Yanenko 2017. Formation and improvement of the digital platform of organization and management of marketing activities of the company: problems and tasks. Problems of modern economy. 2 (62) 127--132. G. L. Bagiev M. B. Yanenko and M. E. Yanenko 2017. Formation and improvement of the digital platform of organization and management of marketing activities of the company: problems and tasks. Problems of modern economy. 2 (62) 127--132.

2. RELATIONSHIP OF MARKETING AND INNOVATION IN THE IMPLEMENTATION OF ORGANIZATION’S MARKET ORIENTATION

3. Organizational culture of trade enterprises in the context of modern demographic challenges and the use of information technology. Proceeding of the 2d International Scientific Conference on Digital Transformation on Manufacturing, Infrastructure and Service (DTMIS-2018);Desfonteines L.;IOP Conf. Ser.: Mater. Sci. Eng.,2019

4. J. Elder 2013. Review of policy measures to stimulate private demand for innovation: Concepts and effects. National Endowment for Science Technology and the Arts Working Paper No. 13/13. Manchester Institute of Innovation Research. Available at: https://www.nesta.org.uk/report/review-of-policy-meas-ures-to-stimulate-private-demand-for-innovation-concepts-and-effects/ J. Elder 2013. Review of policy measures to stimulate private demand for innovation: Concepts and effects. National Endowment for Science Technology and the Arts Working Paper No. 13/13. Manchester Institute of Innovation Research. Available at: https://www.nesta.org.uk/report/review-of-policy-meas-ures-to-stimulate-private-demand-for-innovation-concepts-and-effects/

5. V. P. Fedko 2018. Trade policy organizations. SPb. Publishing house: Peter. V. P. Fedko 2018. Trade policy organizations. SPb. Publishing house: Peter.

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