Uncovering Causal Effects of Online Short Videos on Consumer Behaviors-Reference-Cited by-同舟云学术

Uncovering Causal Effects of Online Short Videos on Consumer Behaviors

Published:2022-02-11 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining
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Author:

Tan Ziqi¹,Zhang Shengyu¹,Hong Nuanxin¹,Kuang Kun¹,Yu Yifan¹,Yu Jin²,Zhao Zhou¹,Yang Hongxia²,Pan Shiyuan¹,Zhou Jingren²,Wu Fei¹

Affiliation:

1. Zhejiang University, Hangzhou, China

2. Alibaba Group, Hangzhou, China

Funder

Key Research and Development Projects of the Ministry of Science and Technology

National Key Research and Development Program of China

National Natural Science Foundation of China

Fundamental Research Funds for the Central Universities and Zhejiang Province Natural Science Foundation

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3488560.3498513

Reference54 articles.

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4. Peter C Austin . 2011. An introduction to propensity score methods for reducing the effects of confounding in observational studies. Multivariate behavioral research 46, 3 ( 2011 ), 399--424. Peter C Austin. 2011. An introduction to propensity score methods for reducing the effects of confounding in observational studies. Multivariate behavioral research 46, 3 (2011), 399--424.

5. Kyle Bagwell . 2007. The economic analysis of advertising. Handbook of industrial organization 3 ( 2007 ), 1701--1844. Kyle Bagwell. 2007. The economic analysis of advertising. Handbook of industrial organization 3 (2007), 1701--1844.

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