Goodbye Tracking? Impact of iOS App Tracking Transparency and Privacy Labels

Author:

Kollnig Konrad1,Shuba Anastasia2,Van Kleek Max1,Binns Reuben1,Shadbolt Nigel1

Affiliation:

1. University of Oxford, United Kingdom

2. Independent Researcher, USA

Funder

UK Engineering and Physical Sciences Research Council

Publisher

ACM

Reference63 articles.

1. ProtectMyPrivacy

2. Apple. 2021. Apple Advertising & Privacy. https://www.apple.com/legal/privacy/data/en/apple-advertising/. Apple. 2021. Apple Advertising & Privacy. https://www.apple.com/legal/privacy/data/en/apple-advertising/.

3. Apple. 2021. User Privacy and Data Use. https://developer.apple.com/app-store/user-privacy-and-data-use/. Apple. 2021. User Privacy and Data Use. https://developer.apple.com/app-store/user-privacy-and-data-use/.

4. AppsFlyer. 2021. Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%. https://www.appsflyer.com/blog/trends-insights/att-opt-in-rates-higher/. AppsFlyer. 2021. Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%. https://www.appsflyer.com/blog/trends-insights/att-opt-in-rates-higher/.

5. Authority for Consumers and Markets. 2022. ACM obliges Apple to adjust unreasonable conditions for its App Store. https://www.acm.nl/en/publications/acm-obliges-apple-adjust-unreasonable-conditions-its-app-store. Authority for Consumers and Markets. 2022. ACM obliges Apple to adjust unreasonable conditions for its App Store. https://www.acm.nl/en/publications/acm-obliges-apple-adjust-unreasonable-conditions-its-app-store.

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