A real options framework to value network, protocol, and service architecture

Author:

Gaynor Mark1,Bradner Scott2

Affiliation:

1. Boston University

2. Harvard University

Abstract

This paper proposes a real options framework for evaluating architectural choices and the economic value of these alternative choices of networks, protocols, and services. Using proven financial techniques of real options, our model explores the value of distributed architecture compared to the benefits of centralized control. Voice and email case studies that agree with our theory and model are presented. We apply our model to illustrate the value of end-to-end structure, why SIP-based VoIP is winning, and the value of open garden service business models allowing third parties to provide network services/applications. This work illustrates the potential of real options to help quantify the economic value of network, protocol, and service architectures.

Publisher

Association for Computing Machinery (ACM)

Subject

Computer Networks and Communications,Software

Reference15 articles.

1. End-to-end arguments in system design

2. Gaynor M The Effect of Market Uncertainty on the Management Structure of Network-based Services. Ph.D. Thesis Harvard University 2003.]] Gaynor M The Effect of Market Uncertainty on the Management Structure of Network-based Services. Ph.D. Thesis Harvard University 2003.]]

3. The real options approach to standards for building network-based services

4. Using Real Options to Value Modularity in Standards, Knowledge Technology and Policy;Gaynor M.;Special on IT Standardization,2001

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