Con&Net: A Cross-Network Anchor Link Discovery Method Based on Embedding Representation

Abstract

Cross-network anchor link discovery is an important research problem and has many applications in heterogeneous social network. Existing schemes of cross-network anchor link discovery can provide reasonable link discovery results, but the quality of these results depends on the features of the platform. Therefore, there is no theoretical guarantee to the stability. This article employs user embedding feature to model the relationship between cross-platform accounts, that is, the more similar the user embedding features are, the more similar the two accounts are. The similarity of user embedding features is determined by the distance of the user features in the latent space. Based on the user embedding features, this article proposes an embedding representation-based method Con&Net(Content and Network) to solve cross-network anchor link discovery problem. Con&Net combines the user’s profile features, user-generated content (UGC) features, and user’s social structure features to measure the similarity of two user accounts. Con&Net first trains the user’s profile features to get profile embedding. Then it trains the network structure of the nodes to get structure embedding. It connects the two features through vector concatenating, and calculates the cosine similarity of the vector based on the embedding vector. This cosine similarity is used to measure the similarity of the user accounts. Finally, Con&Net predicts the link based on similarity for account pairs across the two networks. A large number of experiments in Sina Weibo and Twitter networks show that the proposed method Con&Net is better than state-of-the-art method. The area under the curve (AUC) value of the receiver operating characteristic (ROC) curve predicted by the anchor link is 11% higher than the baseline method, and Precision@30 is 25% higher than the baseline method.