Understanding Intention to Use Netflix in Taiwan: Integrating Perceived Value into the Technology Acceptance Model

Author:

Tsai Chih Ming1ORCID,Lin Yi-Wei2ORCID

Affiliation:

1. Dept. of Industrial Engineering and Management, National Chin-Yi University of Technology, Taiwan

2. Kang Chiao International School, Xiugang Campus, Taiwan

Publisher

ACM

Reference48 articles.

1. Venturini , F. ( 2011 ). The race to dominate the future of TV , New York, NY : Accenture . Venturini, F. (2011). The race to dominate the future of TV, New York, NY: Accenture.

2. Online video in Australia

3. Binge watching and college students: motivations and outcomes

4. Iqbal , Mansoor. “ Netflix Revenue and Usage Statistics (2022) .” Business of Apps , 8 June 2022 , https://www.businessofapps.com/data/netflix-statistics/. Iqbal, Mansoor. “Netflix Revenue and Usage Statistics (2022).” Business of Apps, 8 June 2022, https://www.businessofapps.com/data/netflix-statistics/.

5. Keira , Ferre. “ Netflix Subscribers Continue to Increase, 207.64 Million in Q1 2021 .” Merxwire , 22 Apr. 2021 , https://merxwire.com/11165/netflix-subscribers-continue-to-increase-20764-million-in-q1-2021/. Keira, Ferre. “Netflix Subscribers Continue to Increase, 207.64 Million in Q1 2021.” Merxwire, 22 Apr. 2021, https://merxwire.com/11165/netflix-subscribers-continue-to-increase-20764-million-in-q1-2021/.

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