The Impact of Electronic Word of Mouth (eWOM) and Perceived Value on Young Customers’ Purchase Intention for Open-Shelf Cosmetic Products Shopping at Physical Drugstores-Reference-Cited by-同舟云学术

The Impact of Electronic Word of Mouth (eWOM) and Perceived Value on Young Customers’ Purchase Intention for Open-Shelf Cosmetic Products Shopping at Physical Drugstores

Published:2022-10-14 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2022 6th International Conference on E-Business and Internet
language:
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Author:

Tsai Chih Ming¹^ORCID,Huang Shu-Yen²^ORCID

Affiliation:

1. Dept. of Industrial Engineering and Management, National Chin-Yi University of Technology, Taiwan

2. Asia American International Academy, Taiwan

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3572647.3572656

Reference36 articles.

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3. U.S. Food and Drug Administration 2022. Retrieved June 11 2022 from https://www.fda.gov/cosmetics/cosmetics-laws-regulations/it-cosmetic-drug-or-both-or-it-soap U.S. Food and Drug Administration 2022. Retrieved June 11 2022 from https://www.fda.gov/cosmetics/cosmetics-laws-regulations/it-cosmetic-drug-or-both-or-it-soap

4. Ching-Chih Liao Wen-Yuan Lee Yu-Husan Lai and Li-Ying Wang. 2017. The relationship between container colors and the beauty benefits of skin care products. Color Research & Application 10.1002/col.22447 45 1. Ching-Chih Liao Wen-Yuan Lee Yu-Husan Lai and Li-Ying Wang. 2017. The relationship between container colors and the beauty benefits of skin care products. Color Research & Application 10.1002/col.22447 45 1.

5. Influence of electronic word of mouth eWOM on purchase intention;Navitha Sulthana A.;International Journal of Scientific & Technology Research,2019