Are trending topics useful for marketing?

Author:

Carrascosa Juan Miguel,González Roberto,Cuevas Rubén,Azcorra Arturo

Publisher

ACM Press

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Searching for associations between social media trending topics and organizations;Multimedia Tools and Applications;2022-08-19

2. Under the Shadow of Sunshine;Proceedings of the 10th ACM Conference on Web Science;2018-05-15

3. Leveraging Big Data for Sustaining Open Innovation: The Case of Social TV;Information Systems Management;2017-05-16

4. Understanding video-ad consumption on YouTube;Proceedings of the 8th ACM Conference on Web Science;2016-05-22

5. I always feel like somebody's watching me;Proceedings of the 11th ACM Conference on Emerging Networking Experiments and Technologies;2015-12

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