Effective Messaging on Social Media: What Makes Online Content Go Viral?

Author:

Mousavi Maryam1,Davulcu Hasan1,Ahmadi Mohsen1,Axelrod Robert2,Davis Richard3,Atran Scott3

Affiliation:

1. School of Computing and Augmented Intelligence, Arizona State University, USA

2. Gerald Ford School of Public Policy, University of Michigan, USA

3. Changing Character of War Centre, University of Oxford, United Kingdom and Artis International, USA

Funder

US Department of Defense Minerva Initiative and the Air Force Office of Scientific Research (AFOSR)

Publisher

ACM

Reference64 articles.

1. Inmaculada Adarves-Yorno Jolanda Jetten Tom Postmes and S. Haslam. 2013. What Are We Fighting For The Effects of Framing on Ingroup Identification and Allegiance. The Journal of social psychology 153 (02 2013) 25-37. https//doi.org/10.1080/00224545.2012.701673 10.1080/00224545.2012.701673

2. Inmaculada Adarves-Yorno Jolanda Jetten Tom Postmes and S. Haslam. 2013. What Are We Fighting For The Effects of Framing on Ingroup Identification and Allegiance. The Journal of social psychology 153 (02 2013) 25-37. https//doi.org/10.1080/00224545.2012.701673

3. Mark Edward Allen. 1976. Kolmogorov-Smirnov test for discrete distributions. https//calhoun.nps.edu/handle/10945/17830 Mark Edward Allen. 1976. Kolmogorov-Smirnov test for discrete distributions. https//calhoun.nps.edu/handle/10945/17830

4. Reframing Sacred Values

5. Scott Atran , Robert Axelrod , Richard Davis , and Baruch Fischhoff . 2017. Challenges in researching terrorism from the field. Science 355, 6323 ( 2017 ), 352–354. https//doi.org/10.1126/science.aaj2037 arXiv :https//www.science.org/doi/pdf/10.1126/science.aaj2037 10.1126/science.aaj2037 Scott Atran, Robert Axelrod, Richard Davis, and Baruch Fischhoff. 2017. Challenges in researching terrorism from the field. Science 355, 6323 (2017), 352–354. https//doi.org/10.1126/science.aaj2037 arXiv :https//www.science.org/doi/pdf/10.1126/science.aaj2037

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