Bid Shading in The Brave New World of First-Price Auctions-Reference-Cited by-同舟云学术

Bid Shading in The Brave New World of First-Price Auctions

Published:2020-10-19 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 29th ACM International Conference on Information & Knowledge Management
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Author:

Gligorijevic Djordje¹,Zhou Tian¹,Shetty Bharatbhushan¹,Kitts Brendan¹,Pan Shengjun¹,Pan Junwei¹,Flores Aaron¹

Affiliation:

1. Yahoo Research, Verizon Media, Sunnyvale, CA, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3340531.3412689

Reference21 articles.

1. AppNexus. [n.d.]. Demystifying Auction Dynamics for Digital Buyers and Sellers. AppNexus. [n.d.]. Demystifying Auction Dynamics for Digital Buyers and Sellers.

2. R. Benes. 2018. First-Price Auctions Are Driving Up Ad Prices: Ad buyers should adjust their bidding strategies. eMarketer. https://www.emarketer.com/content/first-price-auctions-are-driving-up-ad-prices R. Benes. 2018. First-Price Auctions Are Driving Up Ad Prices: Ad buyers should adjust their bidding strategies. eMarketer. https://www.emarketer.com/content/first-price-auctions-are-driving-up-ad-prices

3. Auctioning the Airwaves: The Contest for Broadband pcs Spectrum

4. How the US Treasury should auction its debt;Chari V;Federal Reserve Bank of Minneapolis Quarterly Review,1992

5. Benjamin Edelman Michael Ostrovsky and Michael Schwarz. 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review Vol. 97 1 (2007) 242--259. Benjamin Edelman Michael Ostrovsky and Michael Schwarz. 2007. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American economic review Vol. 97 1 (2007) 242--259.

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