Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis-Reference-Cited by-同舟云学术

Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis

Published:2021-01-10 Issue: Volume: Page:
ISSN:
Container-title:2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning
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Author:

Peng Linqi¹

Affiliation:

1. Chengdu No.7 high school, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3450148.3450188

Reference8 articles.

1. Peter Fader. 2012. Customer Centricity-Focus on the Right customers for Strategic Advice Peter Fader. 2012. Customer Centricity-Focus on the Right customers for Strategic Advice

2. Alberto Guerrero. 2020. Mediocristan vs Extremistan from https://albedro.medium.com/mediocristan-vs-extremistan-ed43052bbb90 Alberto Guerrero. 2020. Mediocristan vs Extremistan from https://albedro.medium.com/mediocristan-vs-extremistan-ed43052bbb90

3. https://courses.lumenlearning.com/suny-macroeconomics/chapter/measuring-money-currency-m1-and-m2/ https://courses.lumenlearning.com/suny-macroeconomics/chapter/measuring-money-currency-m1-and-m2/

4. https://www.hyprbrands.com/blog/what-is-kol-in-marketing https://www.hyprbrands.com/blog/what-is-kol-in-marketing

5. Barbara E. Kahn. 2013. Global Brand Power-leveraging brand for long-term growth. Barbara E. Kahn. 2013. Global Brand Power-leveraging brand for long-term growth.

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1. Perspective Chapter: The TikTok Phenomenon – Harnessing Opportunities, Assessing Risks and Marketing Insights;Social Media and Modern Society [Working Title];2024-07-30

2. TikTok y comunicación política: pautas de interacción e índice de engagement de candidatos y partidos en una campaña electoral;Revista Latina de Comunicación Social;2024-06-26

3. Implications of 5G Technology in Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2022-09-30

4. Communal Attitudes on English Educational Tourism in Eastern Indonesia;International Journal of Language Education;2022-06-30

5. Tipos de centennials en la red social TikTok y su percepción hacia la publicidad;Revista CEA;2022-06-07