Personalized Attraction Enhanced Sponsored Search with Multi-task Learning-Reference-Cited by-同舟云学术

Personalized Attraction Enhanced Sponsored Search with Multi-task Learning

Published:2019-07-25 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining
language:
Short-container-title:

Author:

Zhao Wei¹,Zhang Boxuan²,Wang Beidou³,Guan Ziyu¹,Guan Wanxian²,Qiu Guang²,Ning Wei²,Chen Jiming⁴,Liu Hongmin⁵

Affiliation:

1. State Key Lab of ISN & Xidian University, Xi'an, China

2. Alibaba Group, Hangzhou, China

3. Simon Fraser University, Mountain View, CA, USA

4. Zhejiang University, Hangzhou, China

5. Henan Polytechnic University, Jiaozuo, China

Funder

National Natural Science Foundation of China

Science and Technology Plan Program in Shaanxi Province of China

Fundamental Research Funds for the Central Universities

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3292500.3330659

Reference28 articles.

1. Josh Attenberg Sandeep Pandey and Torsten Suel. 2009. Modeling and predicting user behavior in sponsored search. In SIGKDD. ACM 1067--1076. 10.1145/1557019.1557135 Josh Attenberg Sandeep Pandey and Torsten Suel. 2009. Modeling and predicting user behavior in sponsored search. In SIGKDD. ACM 1067--1076. 10.1145/1557019.1557135

2. Christian Borgs Jennifer Chayes Nicole Immorlica Kamal Jain Omid Etesami and Mohammad Mahdian. 2007. Dynamics of bid optimization in online advertisement auctions. In WWW. ACM 531--540. 10.1145/1242572.1242644 Christian Borgs Jennifer Chayes Nicole Immorlica Kamal Jain Omid Etesami and Mohammad Mahdian. 2007. Dynamics of bid optimization in online advertisement auctions. In WWW. ACM 531--540. 10.1145/1242572.1242644

3. The use of the area under the ROC curve in the evaluation of machine learning algorithms

4. Andrei Broder Evgeniy Gabrilovich Vanja Josifovski George Mavromatis and Alex Smola. 2011. Bid generation for advanced match in sponsored search. In WSDM. ACM 515--524. 10.1145/1935826.1935901 Andrei Broder Evgeniy Gabrilovich Vanja Josifovski George Mavromatis and Alex Smola. 2011. Bid generation for advanced match in sponsored search. In WSDM. ACM 515--524. 10.1145/1935826.1935901

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